The Wa Municipal Chief Executive Mr. Issahaku Tahiru Moomin has called on musicians in the Upper West Region to create brands for themselves.
Creating good brands according to the MCE will make the musicians works more marketable and easy identification.
He also called on them to be consistent with their works and identity with the culture of the people in the region.
The Wa Municipal Chief Executive made this known in Wa on Sunday at the official launch of the 5th edition of Radio Progress Upper West Music Awards at the Premises of Radio Progress.
The awards scheme seeks to recognize musicians in the region for their hardwork and contribution towards the development of the region through their creative arts.
It also seeks to promote peace, development and create jobs for the youth in the region through music.
Many think being a musician means throwing songs on some social media accounts and hope that something will magically catch on.
To peak people’s interests, you have to put out written and visual signals to convince people to take crucial first step. And that’s only half of the battle, because after they finally listen to your music, it’s not even guaranteed they’ll like you as an artist. However, the better job you do of communicating what makes you special and interesting, the more likely listeners will like what they hear and become a fan.
Branding and marketing of a musicians work plays a vital role in the musician identifying his/herself among the lot. People have so many options for music and entertainment and they will make judgements and decisions about what they may or may not like before actually hearing the music.
The Wa Municipal Chief Executive also called on Musicians to stay away from the abuse of drugs especially tramadol and maintain a high moral standard since they serve as role model to some people in society.
He expressed the Wa Municipal Assembly’s readiness to sponsor the Sanitation Song, Revenue and Music for Development categories of the awards this year.
He said the Revenue song category would help musicians create songs towards boosting revenue inflows for the Wa Municipal Assembly.
About twenty –four categories will be opened to musicians to file their nominations from the 10th of October, 2018.
Seven new categories including best Sound Engineer, Honorary Award, and Traditional Artiste of the year and Male Vocalist of the year have been introduced this year.
Other categories to be awarded include Artiste of the Year, Highlife artiste of the year, Reggae Artiste of the year, New Artiste of the year, Dancehall Artiste, Best collaboration, Gospel Song, Album of the year and Best Rapper of the year.